138entrepreneurial output that the industry is supposed to produce.

Keywords Entrepreneurship culture · Entrepreneurship industry · Cultural ideals · Wantrepreneurs · Lifestyle entrepreneurship

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Introduction

In research literature and the popular press, entrepreneurship is portrayed as a solution to the grand challenges of our time (Brattström & Wennberg, 2021). It is not surprising that governments and private organizations across the world are spending significant resources on promoting entrepreneurship. Paradoxically, this has led to an explosion in entrepreneurial activities—but not corresponded to an explosion in entrepreneurial outcomes. At the level of society, the number of new innovative firms has been in steady decline in both Europe and North America (Decker et al., 2016; Heyman et al., 2019) and innovation in the overall economy is stagnant (Bloom et al., 2020). At the organizational level, most new firms started—

A. Brattström (*) Lund University, School of Economics and Management, Lund, Sweden Stockholm School of Economics, House of Innovation, Stockholm, Sweden e-mail: anna.brattstrom@fek.lu.se

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